Maximize the value of your data

This is your foundation for omnichannel marketing. Link online and offline interactions back to a unified profile, powering unique insights and journeys.

Key capabilities

Identity management & resolution

Recognize customers wherever they are with a unified profile.

Analytics, insights & media planning

Discover new growth opportunities, see where your customers are and how to best to reach them.

Multichannel activation

Engage consumers wherever they are: online, in-store or at home.

Measurement & attribution

Prove which channels and partners are most effective with pre-built models and services.

The products in our data platform

Customer data platform (CDP)

With our CDP, Epsilon PeopleCloud Customer, you’ll combine all your data, make it accessible at scale and power real-time recommendations that can be activated across your channels.

Epsilon PeopleCloud Customer overview

Data clean room

Epsilon PeopleCloud Prospect gives you a privacy-safe clean room to share and analyze data, then rethink strategy and the overall customer experience across paid and owned channels.

Epsilon PeopleCloud Prospect overview

Insights and media planning

With Epsilon PeopleCloud Discovery, you’ll uncover deep consumer insights, then activate that data to reach growth audiences with content aligned to their true interests.

Epsilon PeopleCloud Discovery overview

Get the right tools for each member of your team

With one unified platform, you’ll unite behind a single source of truth. That way, you’ll increase efficiency and drive toward all your goals together.

Push-button AI for marketers

Uncover insights, develop new marketing strategies and build and activate audiences—without the complex code.

Data analytics for IT & ops

Manage profiles, automate triggers and recommendations, and make intelligence accessible in real time.

Advanced modeling for data scientists

Build propensity and attribution models with unique data that drives multichannel performance.

Insights

Data platform insights to keep you going

Blog

For brands, expanding isn't easy in a global data economy

Learn more

See all insights

Products & Services