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The future of digital and its impact on the travel industry


Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests. Get Therron’s take […]

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Navigating the inbox: Apology


We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes are responded to. Some will analyze the mistake to understand why it happened, others will chalk it up to […]

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