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Get to know your customers in 2017

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It’s no secret getting to know your customers is essential for marketing success and data is a key element to achieving this. Marketers have long leveraged data to gain insight into the behavior of their customers and send promotional offers based on data attributes like past purchase behavior or upcoming celebrations (birthday or anniversary). But […]

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What millennials want from QSR loyalty programs

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Engaging customers is hard. There are more than 30 billion mobile moments happening every day in the U.S. according to research from Forrester Research, Inc. And marketers must be ready to meet customers in these moments and deliver compelling experiences that will engender loyalty. This is especially true for quick serve and fast casual restaurant […]

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