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Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

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3 myths to avoid when marketing to boomers+ and millennials

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Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the wrong generation or putting too much emphasis on emerging generations like millennials. That’s why we’re paying attention to the 50+ group (boomers+), how they buy, where […]

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Why brand experience matters for QSRs

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There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 millennials conducted by Epsilon, QSR customers crave convenience. The ability to pre-order is the primary driver of increased visits in addition to […]

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How emojis provide an emotional dimension to cross-cultural messages

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The Language of the  This post is contributed by Brenda Storch, Director, Multicultural Social Media and Shawn Savage, Senior Engagement Specialist In an era of digital, telegraphic communications, old and new codes provide an emotional dimension to cross-cultural messages We can relate. Many of us have developed a Pavlovian response to the alerts on our […]

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