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Why brand experience matters for QSRs

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There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 millennials conducted by Epsilon, QSR customers crave convenience. The ability to pre-order is the primary driver of increased visits in addition to […]

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How emojis provide an emotional dimension to cross-cultural messages

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The Language of the  This post is contributed by Brenda Storch, Director, Multicultural Social Media and Shawn Savage, Senior Engagement Specialist In an era of digital, telegraphic communications, old and new codes provide an emotional dimension to cross-cultural messages We can relate. Many of us have developed a Pavlovian response to the alerts on our […]

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