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Navigating the inbox: Apology

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We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes are responded to. Some will analyze the mistake to understand why it happened, others will chalk it up to […]

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Reimagining your data strategy

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“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce […]

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