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Fueling mobile apps with data intelligence

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There are more than 2 million available apps in the leading app stores for consumers to download as travel and hospitality brands, quick service restaurants, financial services companies,  retailers and more use mobile apps as a critical component to support the on-the-go consumer. But to date many brands have traditionally developed these apps in silos […]

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Why marketing automation isn’t bringing you immediate success

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Nearly every organization is using some sort of marketing automation today. Just like CRM helped automate sales during the previous decade, today marketing automation promises to help create a more analytic- and process-driven approach for marketing teams. But in our experience across both B2C and B2B companies, we see that usage, and even overall adoption, […]

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Content in context

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Every customer interaction provides context for future communications between brands and their customers. A recent experience, and the marketing communications that followed, reminded me there is always a marketing lesson to be learned. Here’s what happened: A friend and I recently previewed classes at a new local gym that was preparing for its opening. The […]

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