Carolyn CordaVP of Industry Strategy for Travel/Hospitality/Sports - See more at: http://www.abrandnewview.com/blogs/carolyn-corda#sthash.RcG0GDDK.dpuf

Carolyn brings over 25 years of experience to the Epsilon team, having helped brands including Travelocity, United Airlines, Marriott and Caesars Entertainment develop and implement world-class marketing solutions to drive their bottom line. Leading travel companies count on Carolyn’s expertise to identify market opportunities and offer insight on value-focused segmentation, omnichannel marketing and Customer Engagement Management to deliver results.

Millennials and mainstream trends – What’s yoga got to do with it?

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Generational influence is powerful. Take millennials and yoga, for example. Not only have millennials made practicing yoga mainstream, they’ve created a new retail category dubbed “athleisure,”as yoga pants are an everyday staple to the millennial wardrobe.  Further, news articles about yoga being taught to elite soldiers, prison inmates and toddlers underscores yoga’s growth across demographics and generations. […]

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