Jeff Gross

Jeff GrossVice President, Industry Strategy Media & Entertainment

The challenge of building scale for one-to-one addressable audiences


Media and entertainment companies already have millions of viewers. The challenge is that these viewers are largely unknown, except for their age and gender, and perhaps their viewing or online behavior. You’re working hard to develop a direct relationship with your viewers. And, for the most part, you probably only recently started implementing tactics that […]

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