John YoungSVP, Analytic Consulting

John is Epsilon’s go-to analytics expert. He oversees Epsilon’s 115+ member Analytic Consulting team, designing and consulting on various database marketing engagements such as predictive modeling, segmentation, measurement and profiling. John’s a frequent DMA speaker and is a steering committee member of the DMA’s Analytics Council.

Using multichannel attribution to achieve healthy returns

Author:

You can’t afford to just guess what’s working and what isn’t when it comes to obtaining a better return from your marketing efforts. For this reason, you’ve likely relied on measuring the effectiveness of your returns by way of some type of attribution. However, in this evolving multichannel environment, traditional attribution models often lack the […]

Tags: | | |

Page 1