Jon West

Jon works with health insurance clients to improve their acquisition and retention marketing programs through the use of data, insight and technology. He has held marketing management positions within health insurance and healthcare organizations over the past two decades.

Attribution: The critical step in campaign analysis

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Health insurance acquisition marketers spend most of their time and effort gearing up to make their open enrollment campaigns a success—but the work isn’t over when the period ends. The last, and arguably most important, step in your campaign analysis should be attribution. This step is critical in determining the effect your marketing had in […]

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