Lauren GentileVice President, Creative

Responsive design coming to Gmail

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Last week the email community was buzzing, as Gmail announced they will be supporting embedded styles and media queries (code applied to email that allows for responsive design support) by the end of September. This is a big announcement as it means elements like responsive design will be supported by Gmail, which has more than […]

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What’s trending in email creative?

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New technology and fewer restrictions by ISPs have made email a more dynamic, interactive and engaging channel than ever before. It’s also opened the door to new creative potential within the channel. How are retailers taking advantage of new technology and reinventing old tricks when it comes to email creative? The preview pane As more and […]

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You had me at open: Delivering relevant email content at the time of open

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This post is contributed by Lauren Gentile, Vice President, Creative at Epsilon.   According to the Epsilon Response Network, when you leverage information about a consumer’s preferred time of open, you can drive click rates by 11%. Consumers want relevant content that aligns to their preferences. In the email channel, this means delivering content that resonates […]

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