Mike LundVP of Sales, Online Solutions

A Direct Marketing News 40 Under 40 winner, Mike has more than 16 years of experience developing and managing multichannel marketing strategies. With a wide rage of expertise that includes both direct and digital channels, he is focused on helping brands optimize marketing efforts and develop integrated marketing plans.

Score a touchdown with targeted display

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At the start of a new football season, all rankings are reset, rosters refreshed and players reinvigorated. The underdog can win just as easily as last year’s frontrunner. Statistically, anything is possible. Much like a football team, your digital marketing group has the ability to refresh your rankings each promotional season and pick the players […]

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Is targeted display part of your marketing mix?

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Consider these recent stats from clients using our TargetDisplay Solution: A consumer electronics retailer recently achieved an average 95% lift in conversions. Across women’s clothing retailers, we’ve seen an average 14% lift in conversions. A furniture and home décor retailer attained as high as a 75% lift in conversions. Display advertising, despite its skeptics, has […]

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