Rich PawlowskiDirector, Business Development

The power of a B2B customer retention strategy

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“Make new friends but keep the old.” In today’s business-to-business marketing landscape, one’s first reaction to increasing the bottom line is to “make new friends” or acquire new customers. But, it’s been widely discussed that acquiring a new customer costs more than retaining existing ones. With that in mind, how can you ensure that you “keep […]

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