A popular brand specialising in low-calorie, better-for-you frozen desserts sought to enhance visibility and drive sales on Coles Online.
Epsilon Retail Media helped the brand utilise the Checkout Promoted SKU placement, boosting basket value and increasing sales on Coles Online, enabling further campaign spend to maximise on ROAS and other performance metrics.
The brand specialises in creating high protein, better-for-you snacks as replacements to traditionally nutrient poor foods.
Increase impressions and connect with a broader audience on Coles Online. Additionally, they wanted to secure more prominent placements beyond organic listings to expand reach and enhance product visibility, driving both sales and conversions.
The brand leveraged Checkout Promoted SKU placements through Epsilon Retail Media to target Coles Online shoppers at the final stage of purchase, driving impulse buys and boosting visibility. This strategy complemented their search and aisle efforts, resulting in increased impressions, clicks, and sales. The Checkout Promoted SKU placement resulted in a significant uplift in all key metrics. By capturing shopper attention at the critical moment just before checkout, the brand successfully increased basket size and overall sales.