Here's how Epsilon PeopleCloud Digital Media Solutions helped the auto retailer achieve end-to-end goals.
Epsilon PeopleCloud Digital Media Solutions’ full service stack was the perfect blend of strategy and impact for the national auto retailer to engage their customer base while conquesting new ones. With customer insights from 200M+ real people across devices, Epsilon was able to reach the right customers in specific markets with unparalleled accuracy.
With our exclusive third-party data set CORE Transact, Epsilon identified and messaged 10M non-loyalty buyers not currently in the auto retailer’s loyalty file to entice them with a sign-up. When messaging consumers, Epsilon was sure to create engaging, high-impact personalized messaging in a variety of creative formats.
This end-to-end strategic partnership resulted in captured market share from their top competitors, maximized brand partner sales, and an exceptional incremental lift with existing buyers and site visitors.
