The campaign centred on Shop to Win, an animated advent calendar website activation for November’s BFCM period, launched with Epsilon Accelerate. Daily deal reveals and prize draws encouraged repeat participation, while purchase-driven entry mechanics connected engagement to sales.
The client needed an interactive format that could engage audiences during the high-intensity November BFCM trading window.
The objective was to create a compelling experience that sustained shopper attention and encouraged ongoing participation, rather than one-off visits during a crowded promotional period.
Epsilon Accelerate designed and delivered an animated Advent Calendar experience for the Shop to Win campaign across a one-month November (BFCM) activation. Each day revealed a new deal and a prize opportunity, creating anticipation and motivating repeat visitation.
Customers who purchased were entered directly into the draw, with prizes available every day and a major car prize as the ultimate incentive. This structure maintained momentum throughout the activation window, encouraging customers to return regularly to discover new offers and prizes.
The daily reveal mechanic combined gamified engagement with clear commercial value, helping capture high-intent audiences, extend interaction depth, and translate ongoing participation into incremental revenue and improved performance rates.