Epsilon Accelerate Delivers 11% AOV Uplift for Online Travel & Hospitality Leader

The travel company sought to launch a targeted onsite personalisation campaign promoting earning and spending points. Powered by Epsilon Accelerate, the two-week engagement increased customer engagement, encouraged higher spend, and strengthened loyalty.

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Epsilon Accelerate Delivers 11% AOV Uplift for Online Travel & Hospitality Leader

By implementing targeted, onsite personalisation, the activation delivered:

11%

AOV Uplift

$2.5m

Click Revenue

Click Conversion Rate

A family with two young children getting into a black car.

The Challenge

The focus was improving onsite conversion performance; drawing in new customers, rekindling interest among lapsed customers and motivating higher spend, all though a loyalty points system.

The campaign needed to create experiences that felt relevant and properly tiered, motivating incremental spend to unlock better prizes as part of a fun, gratifying rewards system designed to keep customers coming back.

Overhead view of a person in a straw hat with feet dangling in a swimming pool.

The Solution

Epsilon Accelerate engaged customers throughout their entire journey, from initial landing through to post-conversion. Personalised content was dynamically delivered using out-of-the-box targeting, ensuring customers were shown relevant Hotel and Holiday offers aligned to their interests.

The experience highlighted opportunities to earn additional points through tiered spend thresholds, encouraging customers to increase their purchase value.

By reinforcing the value of earning more points and showcasing relevant offers at key moments, Epsilon helped drive stronger conversion performance and increased average order value within two weeks.

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Epsilon Accelerate Boosts Average Order Value by 16%