The travel company sought to launch a targeted onsite personalisation campaign promoting earning and spending points. Powered by Epsilon Accelerate, the two-week engagement increased customer engagement, encouraged higher spend, and strengthened loyalty.
The focus was improving onsite conversion performance; drawing in new customers, rekindling interest among lapsed customers and motivating higher spend, all though a loyalty points system.
The campaign needed to create experiences that felt relevant and properly tiered, motivating incremental spend to unlock better prizes as part of a fun, gratifying rewards system designed to keep customers coming back.
Epsilon Accelerate engaged customers throughout their entire journey, from initial landing through to post-conversion. Personalised content was dynamically delivered using out-of-the-box targeting, ensuring customers were shown relevant Hotel and Holiday offers aligned to their interests.
The experience highlighted opportunities to earn additional points through tiered spend thresholds, encouraging customers to increase their purchase value.
By reinforcing the value of earning more points and showcasing relevant offers at key moments, Epsilon helped drive stronger conversion performance and increased average order value within two weeks.