Epsilon Accelerate Drives 58% Revenue Uplift for a leading eCommerce Brand

By leveraging Epsilon Accelerate for native on-site personalisation, the company enhanced its promotional campaigns, drove higher engagement, and boosted revenue – all while maintaining a seamless brand experience.

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eCommerce Leader Boosts Average Order Value by 16%

Epsilon Accelerate Drives 58% Revenue Uplift for a leading eCommerce Brand

While maintaining a native customer experience, the brand delivered:

$583

AOV

+58%

Click Revenue per Session

10%

Click Conversion Rate

The Challenge

The brand wanted to boost wine subscription sign-ups while ensuring promotions felt natural and engaging.

With limited internal resources for campaign optimisation, they needed a strategy that seamlessly integrated into the shopping experience without interrupting the customer journey.

A glass of red wine, two wine bottles, and a cork on a wooden table.

The Solution

Epsilon Accelerate helped the eCommerce player implement a targeted, on-site campaign designed to capture high-intent shoppers.

Replaced pop-ups with native product tiles that fit seamlessly into the site.
Delivered eye-catching imagery that made the wine subscription offer stand out among other products.
Messaged shoppers on the “Bonus Points page”, where users actively seek high-value deals.

This approach delivered stronger engagement, increased conversions, and a significant revenue boost while offering wine enthusiasts a compelling reason to subscribe.

Next pick for you

eCommerce Leader Boosts Average Order Value by 16%