Epsilon Accelerate Boosts Average Order Value by 16% for eCommerce Leader

A major eCommerce marketplace leveraged Epsilon Accelerate to optimise its promotional campaigns. The campaign drove higher Average Order Value (AOV) and conversions within just one week through a combination of native website solutions, personalised checkout banners, and on-site banners.

Next pick for you

Global Wine Leader Drives 58% Revenue Uplift

Epsilon Accelerate Boosts Average Order Value by 16% for eCommerce Leader

By implementing targeted, data-driven promotions, the brand achieved:

$287

AOV

+10%

Conversions

+$83k

Incremental Revenue

Hands tapping the "Buy Now" button on a smartphone for online shopping, with a credit card in the background.

The Challenge

The company needed to optimise tech and design resources while ensuring smooth campaign execution.

Our native reporting tool, Sunburst Dashboards, highlighted nearly 50% of site visitors bounced once they hit the brand’s checkout page.

Smiling man with glasses and a beard using a smartphone.

The Solution

The brand launched a site wide promotion to encourage customers to spend loyalty points to receive a gift card during checkout.

Personalised checkout banners highlighting a $100 gift card reward, encouraging higher-value purchases.
Sitewide banners strategically placed to guide customers toward the offer and impact users on their journey, driving higher cart conversions.

Epsilon provided end-to-end support in design, tech, and campaign management, collaborating with the Epsilon Customer Success team to ensure seamless execution and alignment with business goals.

Next pick for you

Global Wine Leader Drives 58% Revenue Uplift