A major eCommerce marketplace leveraged Epsilon Accelerate to optimise its promotional campaigns. The campaign drove higher Average Order Value (AOV) and conversions within just one week through a combination of native website solutions, personalised checkout banners, and on-site banners.
The company needed to optimise tech and design resources while ensuring smooth campaign execution.
Our native reporting tool, Sunburst Dashboards, highlighted nearly 50% of site visitors bounced once they hit the brand’s checkout page.
The brand launched a site wide promotion to encourage customers to spend loyalty points to receive a gift card during checkout.
Epsilon provided end-to-end support in design, tech, and campaign management, collaborating with the Epsilon Customer Success team to ensure seamless execution and alignment with business goals.