One of the pioneers to offer a customers rewards program in the APAC region, today they partner with Epsilon to deepen connections further
Activations, targeted experiences, and rewards in more ways than one.
486%
INCREASE IN NEW MEMBER ACQUISITIONS
6.6%
INCREASE IN REVENUE TREND
600
INCREASE IN RATE OF ACCEPTED INVITATIONS TO TRY THE PROGRAM
The campaign
The streamlined customer experience, coupled with the integrated back-end for customer communications, resulted in member activations increasing six-fold, and the two-year trend of decline in revenue from loyalty members was reversed.
The integration of their CRM and marketing communications systems with the Epsilon PeopleCloud loyalty platform made it possible to locate eligible members based on different revenue and behavior-based criteria.
With the back-end powered up, Epsilon continued the program revamp by streamlining the front-end customer experience.
The integrated data systems were used to identify 170,000 more customers eligible for Rewards, and to coordinate and track invitations.
"We decided to work with Epsilon to leverage the power of engagement segmentation, which is how we discovered an iceberg of non-engagers."
