Cross-selling banking customers through digital media
The goal: boost cross-sell
One of the country’s largest banks wanted to cross-sell credit cards to its account holders, but their typical methods for digital marketing fell short—unable to identify a significant percentage of their audience online. Epsilon helped them identify and reach their most approvable customers, ultimately acquiring them at an effective cost per acquisition (CPA) at scale.
Industry-leading cross-device accuracy
Reaching valuable clientele
First, we took the bank’s customer database and matched it with our 200+ million privacy-protected consumer profiles. We found customers eligible for cross-sell who were most likely to be approved for credit cards and messaged them across channels and devices with industry-leading 96% accuracy.
An “always-on” success
By precisely reaching this valuable clientele across channels and suppressing existing cardholders, we were able to convert them at a high approval rate and exceed the bank’s CPA goal—proving out our solution’s benefit to optimize overall ad spend and campaign efficiency. These results were so successful that the bank turned this into an “always-on” initiative that drives 2,200 new accounts monthly with approval rates of 60%, 3X higher than their baseline approval rate for the bank’s similar programs.
Solutions
How can you break through
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Retaining existing account owners through digital