“Over the course of a year, the campaign generated thousands of new credit card approvals for the brand at a lower CPA than other channels, proving the efficiency and scale of digital.”
Efficiently increasing private-label credit card signups
Finding new, high-value customers at scale
A popular women’s apparel retailer needed to increase credit card signups but without enough scale, traditional marketing channels became exhausted, falling short of CPA goals for acquisition. Using Epsilon, they were able to find a new audience that matched their best existing customers at an efficient cost per acquisition (CPA).
