One of the world’s largest wine companies aimed to increase their market share on a leading wholesale distribution network. Epsilon Retail Media helped build a strong relevancy score to secure top Sponsored Product Ad spots, ensuring greater visibility and more sales.
Whilst widely recognised at international wine shows, the brand faced limitations in maximising exposure due to a wide range of SKUs and only three Sponsored Product spots and one banner for search and category placements on the network.
Targeting wholesale liquor buyers, wine shops, and event venues, the brand harnessed the Epsilon Retail Media platform for ‘always-on’ campaigns to secure top Sponsored Product Ad spots, maximising share of voice and sales.
The platform streamlined campaign setup, management, and optimisation by increasing bids on high-volume keywords and categories for premium ad placement.
Monthly reviews and adjustments ensured strong performance, with results benchmarked against competitors to track key metrics like ROAS, CTR, and conversions.