Offering a diverse range of wet and dry options, along with treats, the brand wanted to increase its visibility and customer share on Coles Online. Working with Epsilon, the campaign increased sales 91%, surpassing its ROAS target.
The brand aimed to increase its visibility and customer share on Coles Online but faced a challenge with a daily ad spend cap.
This cap caused their budget to run out early each day, limiting their visibility.
They wanted to maintain strong a ROAS and sales while avoiding missed impressions and conversions due to the budget cap.
The brand partnered with Epsilon Retail Media to run ‘always on’ campaigns targeting Coles Online shoppers.
Epsilon Retail Media offered the flexibility and control to remove the daily cap from campaign and wallet level, providing a sustainable strategy that can be scaled across Coles Online.
With the daily cap removed, the brand was able to surpass its ROAS target of 300% with an impressive 364% return.