Retailer Results
The partnership delivered strong engagement and ad‑revenue gains, broader brand participation, and consistent ROAS:
The major pet product retailer set out to scale its onsite retail media capabilities and monetise growing digital traffic. Through Epsilon’s Onsite Retail Media, the retailer achieved exponential year-on-year revenue growth.
The partnership delivered strong engagement and ad‑revenue gains, broader brand participation, and consistent ROAS:
As the retailer expanded its product catalogue and brand partnerships, it needed a more effective way to elevate product visibility across its digital shelf.
Brands were seeking reliable, premium placements that could deliver measurable performance, while the retailer needed a scalable solution to monetise increasing traffic and convert shopper engagement into revenue.
Epsilon addressed these challenges by enabling behaviour-aligned, high-impact product placements across the retailer’s digital shelf.
By connecting shopper insights with premium onsite inventory, brands were able to reach high-intent customers with greater precision and measurable outcomes.
For the retailer, this approach created a scalable, revenue-generating media ecosystem that strengthened its commercial proposition and improved traffic monetisation.
The shift from traditional digital merchandising to a performance-driven retail media model delivered improved targeting efficiency, stronger campaign results, and higher ROI for brands, while supporting the retailer’s continued growth and competitive position in the market.