A pioneer in chocolates and confectionaries leveraged Epsilon Retail Media to enhance their product visibility for key search terms like “Chocolate” and “Easter” in the run up to and during Easter, achieving a significant sales boost on Coles Online as compared to previous year.
The company aimed to dominate online visibility during the peak Easter season, securing Page 1 rankings for key chocolate and Easter-related searches.
Competing against other brands in a saturated market posed challenges, along with the risk of high ad spend and uncertain ROAS in an intensely competitive landscape.
The brand chose Epsilon Retail Media for its emphasis on search visibility, ease of use, and flexibility in deploying campaigns quickly without extensive lead times.
The platform’s real-time reporting capabilities were crucial for monitoring and optimising campaign performance.
The campaign targeted Coles Online shoppers through onsite promotions using core search terms such as “Easter,” “Easter Chocolate,” “Chocolate Eggs,” and “Easter Eggs.”
By leveraging the Epsilon Retail Media platform, the company deployed a strategic mix of Promoted SKU campaigns and Banner Tiles to maximise visibility and engagement.