Connecting online and offline drives ROI for women's retailer

Women's Retailer

Cookie-based targeting falls flat

A leading women’s retailer wanted to acquire new customers and retain existing ones. But there was a problem: the retailer's cookie-based targeting and online-only measurement approach didn’t leverage the full potential of their digital media. Epsilon's identity solution found and messaged the right customers and prospects across channels, and our closed-loop measurement proved marketing performance for both online and offline conversions at the individual level.

Our client previously made decisions based on <1% of their total purchases by limiting measurement and reporting to online click-to-conversions. We showed more of their customers’ actual transactions, both online and offline.

Connecting online and offline drives ROI for women's retailer

Boosting retention and in-store purchases

$9:1

incremental ROAS for retention

43%

of annual purchases came from individuals we messaged

250%

lower CPA than benchmark for acquisition

Women's Retailer

Cookie-based targeting falls flat

Cultivating one-to-one relationships

Using the retailer’s first-party data, our industry-leading matching technology and online and offline transactional data, we built a single view of every customer across their devices. We matched 89% of their customers to our 200+ million profiles. The retailer then delivered messages to an online audience of more than 2 million real people.

Since our IDs are based on persistent profile attributes, not temporary cookie data, messages were personalized to each individual in the target audience.

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