A leading women’s retailer wanted to acquire new customers and retain existing ones. But there was a problem: the retailer's cookie-based targeting and online-only measurement approach didn’t leverage the full potential of their digital media. Epsilon's identity solution found and messaged the right customers and prospects across channels, and our closed-loop measurement proved marketing performance for both online and offline conversions at the individual level.
Using the retailer’s first-party data, our industry-leading matching technology and online and offline transactional data, we built a single view of every customer across their devices. We matched 89% of their customers to our 200+ million profiles. The retailer then delivered messages to an online audience of more than 2 million real people.
Since our IDs are based on persistent profile attributes, not temporary cookie data, messages were personalized to each individual in the target audience.
