Know you're getting the best audience every time

As your customer needs change, so does your audience. You need to adapt quickly, and your data needs to keep up. Epsilon AI Audiences combines proven industry-leading datasets with cutting-edge AI technology to deliver continuously optimized, high-performing audiences to meet your goals.

Drive better outcomes with smarter audiences

Backed by hundreds of client campaigns, Epsilon AI Audiences continuously lifts business performance with an ongoing feedback loop. These averages across our clients speak volumes:

108

response rate index

101

average order/gift index

108

dollar per book index

Why Epsilon AI Audiences

Acquire new customers at scale

AI amplifies the power of Epsilon’s industry-leading consumer database; you'll get a full view of customers and prospects to find your next best in-market customers at scale.

Maximize marketing efficiency and ROI

Tap into decades of modeling expertise to build the best audience based on your goal, ensuring maximum return on your investment.

Gain a competitive advantage

AI learns from macro trends and an ongoing feedback loop to optimize audience modeling every time. You’ll get ahead of competition with faster and smarter solutions.

Cross-channel activation

Activate Epsilon AI audiences in any channel for integrated campaigns

Advanced TV

Create a full-funnel strategy with ATV, building awareness and moving your customers closer to conversion

Digital Media

Leverage Epsilon Digital to identify and reach people across all their devices with messages that are relevant to them

Learn more

Direct Mail

Build direct-to-customer connections at scale with quality data

Social

Use our platform agnostic audiences to reach your customers on social

Client success stories

Find out how we help brands drive real business outcomes

Raising donor response & gift size with AI-powered audiences

An international humanitarian organization was looking to expand their donor base and build up their house file, while increasing campaign revenue during the off-season.

With Epsilon Abacus AI Audiences, they saw:

416% lift in response rate
660% lift in dollar per book
159% lift in average gift

See how they did it

Tailor-made audiences drive higher average order values

An upscale male apparel brand wanted an audience solution to improve their direct mail response rate and drive revenue.

Using Epsilon Abacus AI Audiences, they achieved:

24% lift in response rate
47% lift in dollar per book
19% lift in average order

Read the full story