Epsilon and Publicis Sapient continue to transform the way brands reach and engage consumers through personalized digital experiences, today announcing the integration of Epsilon’s industry-leading CORE ID with Salesforce Customer Data Platform (CDP). The integration allows clients to create a richer, singular view of each customer across all Salesforce clouds and orchestrate more personalized customer journeys through Salesforce and Epsilon PeopleCloud. The alignment also increases the availability of CORE ID across the open web. Salesforce CDP, integrated with Epsilon CDP Essentials, will be shown at Dreamforce 2021 in September.
Publicis Sapient will tap into its deep Salesforce experience and rich understanding of Epsilon’s CORE ID to drive digital transformation and orchestrate customer journeys across all Salesforce clouds.
“Third-party data deprecation is challenging marketers to rethink their martech platform strategies and accelerate their first-party data strategies,” said Wayne Townsend, Chief Strategic Growth Officer at Epsilon. “While other solutions offer the promise of one-to-one personalization, they often lack the deep consumer understanding that is needed to build and maintain relationships with consumers over time. CORE ID requires an offline name and address anchor and is validated in transactions. Its integration into Salesforce CDP through our own CDP Essentials offering will allow brands to deliver true people-based identity that enables efficient and personalized marketing within CDPs, all while respecting and protecting consumer privacy and choice.”
CDP Essentials differentiated value helps enterprise brands maximize the return on investment and improve performance of their existing CDP by providing modular access to Epsilon PeopleCloud. Backed by CORE ID, CDP Essentials augments brands’ existing CDPs and enhances customer experiences through:
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