DATA

More transactional data for marketing purposes than any other company Knowing what consumers previously bought is the best indicator of what they’ll buy next. We have unparalleled consumer and B2B transaction data, sourced from the first and largest cooperative database, competitive spend and more.

FIRST AND LARGEST COOPERATIVE DATABASE

The industry’s original cooperative database, Abacus®, combines the power of purchase and intent data with proprietary modeling to help you build deeper relationships with customers and qualified prospects. More than 3,000 members—across retail, catalog, e-commerce, nonprofit, B2B and more—contribute billions of transactions. And our custom-built models are developed to find the right audiences at scale across all channels of communication.

Learn how JustFab found and reached the right people online and achieved 163% higher lifetime value.

COMPETITIVE SPEND DATA

Our MarketView™ product offers exclusive access to a multi-sourced transactional dataset capturing $2T of consumer spend across hundreds of leading merchants. Identify and reach your most valuable customers, and learn what they spend with both you and your top competitors.

Read how Norwegian Cruise Line Holdings used MarketView to acquire new customers and increase ROI, achieving a 2x lift over other data sources.

CPG PURCHASE DATA

Our ShopperView product supplies consumer purchase data across thousands of drug and grocery stores, combined with unique attitudinal purchase motivators. There are 850+ on-demand category and brand audience segments and custom audiences available at the product UPC level.

B2B PURCHASE DATA

B2B Bullseye combines firmographic data with B2B-specific purchase information to deliver high-performing B2B prospect lists. It provides a view into the contacts who make purchases in a firm, how much they spend and what they buy—all complemented by firmographic selects.