A consumer centric framework that gives you actionable loyalty insights, find out more when you download the Epsilon Loyalty Index - Australia 2022 report.
#01: Epsilon Loyalty Index Report Podcast
As a loyalty marketer, have you ever wondered if your members value your rewards program?
Or have you ever been disappointed with the performance of your program?
In the first episode of our Loyalty Index Podcast, we share our overall approach to loyalty marketing, which we call “value-led loyalty”.
#02: Epsilon Loyalty Index Report Podcast
The “Epsilon Loyalty Index” is a definitive guide that uses proprietary methodology to measure true customer loyalty in specific markets worldwide.
The Loyalty Index takes a holistic approach using data science to understand loyalty drivers, enabling brands to understand underlying attitudes that predict and measure true customer loyalty over time.
#03: Epsilon Loyalty Index Report Podcast
Listen to learn valuable insights into Australian consumer's motivations, and how those motivations affect their attitudes towards Australian brands and ultimately, their purchase behavior.
#05: Epsilon Loyalty Index Report Podcast
The apparel industry experienced significant changes during the pandemic. So, how can Australian apparel retailers increase consumer loyalty towards their brands in this new era? That's exactly what this episode of the Epsilon Loyalty Index explains.
#06: Epsilon Loyalty Index Report Podcast
Since the pandemic, there has been a surge in demand from consumers for new products, such as eco-friendly skin care options, and that has beauty compelled brands to innovate, as well expand their ranges of products to cater to the wider needs of customers.
#07: Epsilon Loyalty Index Report Podcast
Today, we take a look into how loyalty plays in our everyday essentials in the grocery sector. The Epsilon Loyalty Index study explains that the pandemic has increased price sensitivity in this sector. Australian consumers are also making healthier choices.
So, as a loyalty marketer, which are the key drivers that can be leveraged to influence attitude of the consumers in the grocery sector ?
#08: Epsilon Loyalty Index Report Podcast
This episode explains which loyalty drivers Australian banks should leverage to help themselves differentiate. With so many priorities competing for internal support and external consumer attention, this episode helps you understand where to focus for the greatest results, and create more thoughtful relationships with your bank's customers.
#09: Epsilon Loyalty Index Report Podcast
The Epsilon Loyalty Index report has already explored how to increase consumer loyalty in four categories - apparel, beauty, grocery and banking. Now, we begin to share how some of the top leading brands in Australia performed in those categories. In this episode, we take a real example of a high profile apparel brand and explain how it ranked against each of the loyalty drivers.
#10: Epsilon Loyalty Index Report Podcast
In today's episode of the Epsilon Loyalty Index, we take an example of a leading beauty brand in Australia, and explore how it performs against the most important loyalty drivers for this growing category.
We also explore the consumer attitudes towards this leading beauty brand versus others. Listen to learn the key loyalty drivers for the beauty category according to Australian consumers, including their basic needs around value perception, quality and availability, as well as emerging priorities to drive future loyalty, such as brand participation.
#11: Epsilon Loyalty Index Report Podcast
In this episode, we will illustrate an example of a real grocery brand in Australia, and find out how it performs in comparison to other brands in the same sector. We also examine the overall attitude of Australian consumer towards this brand, as well as the key areas grocery brands could explore to boost their customer's loyalty.
#12: Epsilon Loyalty Index Report Podcast
In this final episode of the Epsilon Loyalty Index, we focus on the key drivers that create loyalty for a brand in the banking industry in Australia. As always, the focus is on a fictional banking brand which represents one of the ten brands that were studied in this research ,and examines how it performs on the loyalty drivers. This episode also explains which loyalty drivers this bank performed well on, and which ones it needs to improve on in order to foster long term relationships with its customers.