Wayne Townsend elevated to President, Technology of Epsilon

Townsend Will Oversee the Organization’s Technology Practice, Developing Integrated Digital Solutions for Clients that Leverage Real-Time Data to Deliver Personalized Marketing at Scale

DALLAS – Dec. 15, 2016– Epsilon®, a global leader in creating connections between people and brands, today announced that Wayne Townsend has been promoted to President, Technology.

Townsend, who joined Epsilon in 2014 and most recently served as Managing Director, Digital Delivery, will now report to Epsilon/Conversant Chief Executive Officer, Bryan Kennedy, and will lead the global sales, client services and delivery teams that support Epsilon’s CRM, email, loyalty, digital experience, strategy and insights core offerings. His team will be responsible for driving revenue growth through integrated product and service offerings that combine Epsilon’s industry-leading digital messaging and loyalty engagement platforms, Agility HarmonyTM and Agility LoyaltyTM, with Epsilon’s unmatched strategic customer experience services. His organization will be focused on continuing to improve Epsilon’s delivery excellence and speed-to-market for clients.

“Wayne is a seasoned business leader who brings over two decades of operational and delivery excellence in the digital space to our technology practice,” said Kennedy. "I am confident that his acute awareness of our clients’ evolving needs coupled with a proven, results-driven leadership style will enable growth for Epsilon and our clients through data-fueled global marketing solutions.”

“I am grateful to have the opportunity to lead the technology practice and Epsilon’s clients in the era of digital transformation,” shared Townsend. “CMOs want to know the right consumers and reach them at moments of interest and this requires powerful technology platforms that can activate insights in real-time to create emotional connections. With a rich history and heritage of innovation, Epsilon boasts industry-leading technology backed by a talented strategic services team and unrivaled data intelligence that allows us to deliver for our clients and stand out in an otherwise crowded marketplace.”

Prior to joining Epsilon, Townsend served as CEO of ClickSquared where he transformed the business from a services-oriented organization to a Software-as-a-Service company. Townsend is based in Epsilon’s Wakefield, MA office.



About Epsilon

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.