A fashion sportswear company wanted to build customer-first website experiences to support its core brand objectives and drive more D2C sales.
Epsilon Accelerate identified numerous personalization opportunities using advanced analytics, testing and optimization capabilities.
The brand drove high-quality email sign-ups using a layered lead generation strategy that triggered at value-added moments in the customer journey.
The brand improved customer navigation and increased sales with journey-shaping experiences that guided new shoppers to in-vogue products. They also recaptured sales from shoppers who had items in their carts and directed at-risk shoppers to high-purchase intent pages.
By focusing on personalization in critical moments, this brand increased lead generation by 15% and lifted conversion rates for users who were served the experiences, achieving a 21:1 return on investment.
We’re able to enhance customer journeys through unique and targeted personalization. [Epsilon] is essential to growing the brand in this ever-changing ecommerce landscape.Digital Business Manager
