
Game-changing results through personalization
Going for gold
A fashion sportswear company wanted to build customer-first website experiences to support its core brand objectives and drive more D2C sales.

Delivering a custom fit
Epsilon Accelerate identified numerous personalization opportunities using advanced analytics, testing and optimization capabilities.

Winning over customers
The brand drove high-quality email sign-ups using a layered lead generation strategy that triggered at value-added moments in the customer journey.

Bringing their A-game
The brand improved customer navigation and increased sales with journey-shaping experiences that guided new shoppers to in-vogue products. They also recaptured sales from shoppers who had items in their carts and directed at-risk shoppers to high-purchase intent pages.

Scoring an ace
By focusing on personalization in critical moments, this brand increased lead generation by 15% and lifted conversion rates for users who were served the experiences, achieving a 21:1 return on investment.

We’re able to enhance customer journeys through unique and targeted personalization. [Epsilon] is essential to growing the brand in this ever-changing ecommerce landscape.Digital Business Manager
