Abacus® data and modeling attracts more VIPs and with a higher lifetime value
163%
higher lifetime value than customers activated through other channels
Dressing up their VIP acquisition
JustFab, a leading subscription ecommerce site and lifestyle fashion brand, delivers personalized shopping experiences. So how could they add a personalized touch to the way they acquire VIP customers? They wanted to test the impact direct mail could make.
Using our proprietary Abacus [ONE] model, we identified a highly qualified prospects and determined exactly which customers to target with direct mail to achieve the best results. The trend: shortened fulfillment times, a larger customer base and maximum returns on marketing spend.
We used our proprietary Abacus [ONE] model to examine all segments and find the most qualified prospects across our vast Abacus Cooperative transactional consumer database.
For both their Fall and Spring catalogs, JustFab found that VIP members activated via Abacus had a higher lifetime value (LTV) than those activated through other sources during the 8-week period: 108% higher LTV for Fall and 163% higher LTV for Spring.
"Abacus [ONE] helped us find the sweet spot for DM acquisition, delivering customers with an abundantly higher lifetime value than other sources."Monica Deretich, Vice President, Marketing & CRM, JustFab
