Machine learning strengthened customer connections with 1:1 email marketing
3.7%
lift in online and offline average order value9.5%
lift in site visitors3.1%
lift in revenue per recipient
Quality connections with a quality brand
Known for their high-end, luxury products, Coach wanted to establish relationships just as premium. As a way to cultivate more personal connections, they enlisted Epsilon to spark conversations via customer inboxes.
Using Epsilon PeopleCloud's machine learning and decisioning engine, we developed an 8-week pilot program geared toward understanding the impact of a more personalized email experience. With more meaningful content, Coach earned an EIS Award for Email Marketing Excellence.
Data-driven insights and modeled attributes allowed us to match more meaningful categories with authentic customer profiles.
Personalized inbox content and recommendations sparked quality, 1:1 moments for customers, driving 18% more engagement.
"Epsilon is helping our marketing and creative teams to embrace change, evolve our model, and execute many iterations of one email."Spokesperson, North America Marketing, Coach