Identified, connected and cruising with MarketView

With a MarketView boost for their targeting and increased ROI, it was smooth sailing for Norwegian Cruise Line Holdings (NCLH)

targeting lift

Less wander. More wanderlust.

NCLH was looking to fill an increase in capacity for their Oceania Cruises and Regent Seven Seas Cruises. To set consumers out to sea, NCLH had to set out to see what consumers were able and willing to pay a premium price for a premium cruise experience.

Let the targeting set sail

We’re bringing NCLH and consumers closer than ever. We provided the data most predictive of consumer spending, our MarketView dataset — helping them understand individual consumer’s likes and lifestyles, identify high-value prospects and how to reach them in the right time and place.

Data
We set out to answer critical questions: where, when, how much and how often are consumers spending. Our proprietary matching allowed us to associate this transaction data with specific individuals—55+ years old with high net worth.

"MarketView was better than any brokered list that we had purchased and competed with partnered lists and owned lists in terms of cost to acquire and return on marketing investment."

Shannon Balliet, Vice President, Analytics, Norwegian Cruise Line Holdings

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Data

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