As Walgreens evolved its role from a retailer/pharmacy to a community healthcare partner, the brand had to have a better understanding of its customers to deliver the optimal healthcare journey for each person.
Watch the video to see Tracey D. Brown, president of Walgreens retail and chief customer officer, talk through how the healthcare company works with Epsilon to strengthen customer relationships and fulfill its mission.
To encourage healthy outcomes, you need to make goals achievable. To meet its goals, Walgreens turned to Epsilon, a partner for more than a decade. Epsilon provides solutions that enable Walgreens to harness customer data, with the aim of providing more personal interactions and forging deeper relationships that lead to better health outcomes.
For Walgreens, providing an individualized experience starts with the company’s loyalty program, myWalgreens, powered by Epsilon’s loyalty technology. Epsilon’s solution provides privacy-centric data that allows Walgreens to better understand and engage with patients and customers on an individual level.
With Epsilon Digital, Walgreens leverages real-time data to personalize the customer experience for individual shoppers based on their unique preferences.
Walgreens Advertising Group is powered by Epsilon’s retail media network, including its off-site channel activation capabilities. This enables brands to reach Walgreens shoppers across the open web with co-branded ads that drive shoppers to purchase on Walgreens’ site and in-store.
