Fueling customer loyalty

Pumping up the rewards plan

BP realized it was time they gave their Driver Rewards loyalty program a little gas. They needed a way to increase retention and reactivate lapsed members. So they gave Epsilon the green light to help them better understand their customer base.

"Epsilon has brought us expertise in strategy, segmentation and engagement and a disciplined approach in talking to the consumer."

Jon Lee, Brand Communication Manager, BP

Fueling customer loyalty

Revved-up data-driven CRM strategy boosts reactivation and refuels loyalty.

48%

increase in visits from new members during the first 30 days

2.4x

higher open rates than benchmarks for welcome emails

higher click rates than benchmarks for welcome emails

Pumping up the rewards plan

Driving successful outcomes

Epsilon took the wheel and helped BP structure their CRM to better understand transaction patterns and segmentation. A pumped-up email program allowed BP to stay in constant contact with consumers throughout their lifecycle based on activity level.

Data
Mapping our route, we conducted a marketing opportunity assessment to analyze BP’s data and identify insights. Using our proprietary tools, we gathered data to fuel the creative.

Loyalty
Navigating customers better than GPS. We developed a CRM contact strategy and identified customers, how often we should communicate with them, best places to reach them, and what the messaging should be.

"Epsilon has brought us expertise in strategy, segmentation and engagement and a disciplined approach in talking to the consumer."

Jon Lee, Brand Communication Manager, BP

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Messaging

Loyalty

Data

Next pick for you: Dunkin'

Brewing better customer connections