BP realized it was time they gave their Driver Rewards loyalty program a little gas. They needed a way to increase retention and reactivate lapsed members. So they gave Epsilon the green light to help them better understand their customer base.
Epsilon took the wheel and helped BP structure their CRM to better understand transaction patterns and segmentation. A pumped-up email program allowed BP to stay in constant contact with consumers throughout their lifecycle based on activity level.
Data
Mapping our route, we conducted a marketing opportunity assessment to analyze BP’s data and identify insights. Using our proprietary tools, we gathered data to fuel the creative.
Loyalty
Navigating customers better than GPS. We developed a CRM contact strategy and identified customers, how often we should communicate with them, best places to reach them, and what the messaging should be.
"Epsilon has brought us expertise in strategy, segmentation and engagement and a disciplined approach in talking to the consumer."Jon Lee, Brand Communication Manager, BP
