We'd love to hear from you!

If you have any questions about our services, need some help, or just want to chat, we're here for you. Simply fill out the form below, and one of our team members will reach out to you soon.

If you have questions regarding U.S. consumer data privacy, click here.

Contact Epsilon
P.O. Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
privacy@epsilon.com

Privacy Policy

Your Privacy Choices

Thank you!

Select Country
Epsilon Logo
Marketing attribution in a post-cookie worldEstimated reading time: 1 minutes

Resource Center

Marketing attribution in a post-cookie world

Google has only delayed the inevitable: the end of third-party cookies is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many marketing and enterprise analytics teams are still working on ways to manage this immense change.

We have more time, but we need to use it wisely. Epsilon's Sara Stevens joins Drew Smith of IIA to share proven approaches on reaching people in a post-cookie world, how to leverage first-party data to do that and what it means to focus on identity over identifiers. They answer questions such as:

  • What options provide the best accuracy, scale and return for targeted marketing and attribution?
  • How can marketing analytics continue to sustain effective measurement?
  • How should we respond to other changes like Apple’s App Tracking Transparency which impacts access to IDFA?
  • Are there any emerging solutions gaining enough traction to merit evaluation?
  • What does the global regulatory climate look like, and the potential implications for analytics teams?

Click through to watch the webinar.

PrivacyDigital MediaAttribution