A Powerful-Differentiator in an Extremely-Competitive-Industry
By Paula Thomas
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Let's Talk Loyalty - the rise of value and emotional driven loyalty
Ralph discusses why brands needs to switch from targeting 'coupon cutters' to building community, content and charity in order to reinvigorate the loyalty space and secure access to customers' valuable first party data.
Your loyalty programme’s role in driving better acquisition
Joseph Taylor discusses using the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential.
2022 Loyalty Trends
Brad Macdonald reflects on the key consumer trends that arose in loyalty in 2021 and discusses insights and predictions for loyalty professionals in 2022.
Leveraging Loyalty to Build Your Brand
Paul Davies shares his global perspective on how loyalty marketing is evolving, particularly in Asian markets that have traditionally focused on customer acquisition.
The increasing importance of Loyalty in a changing media landscape
Hear about some huge changes that are unfolding in the world of digital media and how, and when they are likely to affect loyalty programme owners. Featuring Elliot Clayton.
121 loyalty, contactless loyalty, and emotional loyalty
Learn about the consumers changing perception of value and how brands are re-inventing their loyalty programmes in response. Featuring Tamar Oliverio and Julie Smith.
Dell's global loyalty lead - exploring gamification
In this episode, Mitch Kennedy speaks about Dell's loyalty programme, with a particular focus on the exciting things they have done through gamification.
Loyalty insights from Epsilon
In this podcast, Joseph Taylor talks about the changes, challenges and opportunities for Loyalty programmes today.
Loyalty trends in APAC
In this episode, Ashish Sinha discusses the trends shaping the loyalty landscape, and how clients are adapting to the new normal with innovative strategies.