Epsilon Logo
  • Products
    • Digital
    • Retail Media
    • Loyalty
    • Website
    • Direct Mail
    Platform
    • PeopleCloud
    • Identity
    • Creative Services
    • Blog
    • News
    • Case Studies
    • Podcasts
    • About Us
    • Careers
    • Partners
    • Pressroom
    • Products & Services

      • Digital
      • Retail Media
      • Loyalty
      • Website
      • Epsilon PeopleCloud
      • Identity
      • Creative Services
    • Resources

      • All Resources
      • Blog
      • In the News
      • Case Studies
    • About Us

      • Careers
      • Our Partners
      • Our Locations
    Privacy Policy 
    Terms & Conditions 
    Privacy Settings 
    Gender Pay Gap 
    Copyright © Epsilon Data Interactive, Inc. (trading as Epsilon International). All rights reserved. Trading address: 2 Television Centre, 101 Wood Lane, London W12 7FR
    1. Homepage
    2. Case Studies
    3. Dunkin'

    Brewing Better Customer Connections

    Dunkin' served up loyalty perks that gave their customers the boost they needed

    12M

    customers enrolled

    40

    increased member spending YoY

    8M+

    transactions processed daily

    Giving customers something to bite into

    How does a brand stand out in a highly competitive market? You give your customers a little something to savor. Dunkin’ wanted to do more than differentiate, they wanted to resonate — with customers both loyal and soon-to-be loyal.

    The DD Perks® are percolating

    Epsilon created a loyalty program that was easy-to-use and mouth-watering across channels – resulting in continuous sales growth. Whether they’re off to work, running errands or just starting of their day, DD Perks® served customers that first sip of coffee feeling.

    Loyalty
    Omnichannel loyalty platform enabled surprise perks so good you can taste.

    Marketing Services
    Creative offers and incentives baked in with tight, real-time integration between POS and the app.

    "Epsilon's platform and marketing expertise enable us to effectively scale across new communications formats, modernizing the Dunkin' experience and further growing our business."
    Stephanie Meltzer-Paul, Vice President, Digital and Loyalty, Dunkin'
    Solutions

    How can you break through?

    We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

    Loyalty

    Next pick for you: Walgreens
    Delivering healthy outcomes