Snapchat | Epsilon

Gen Z and Millennials are on Snapchat—your brand should be, too.

Real conversations happen every day on Snapchat. Now, with Epsilon Clean Room’s new integration, marketers can activate their first-party data faster and smarter to be part of those moments.

With this integration, brands can push privacy-safe audience segments from Epsilon Clean Room directly into their Snapchat Ad accounts. The result: improved match rates of up to 50% for audience activation, enabling more precise targeting for campaigns—so your brand can show up in more of the moments that matter to consumers.

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How Epsilon Clean Room can drive better results for your brand.

With Epsilon Clean Room, brands can move faster, target smarter and prove results—all while protecting consumer trust. Because when clean room collaboration meets people-based identity, better marketing follows.

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Reach all of your potential buyers

It’s hard to start a conversation with a consumer if you don’t know anything about them. Epsilon gives you a comprehensive view of your universe of potential buyers, so you can understand who consumers are, what they care about and what they buy.

Know how to spend your marketing budget effectively

Knowing something about your consumers is just the first step. The next is knowing how to engage them effectively. With Epsilon, you’ll determine the best channels, timing and frequency to reach each consumer, as well as how much to invest in each media touchpoint for maximum impact.

Measure every impression

Even if you know what to say and where to say it, it matters little if you can’t track engagement across channels. Measure how well audiences respond across every touchpoint, ensuring every interaction is harmonized and effective.