Seasoned Marketing Executive to Oversee, Create and Execute Digital Strategy and Programs for Agency Clients
Dallas, TX – July 21, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced that Tom Edwards has joined as Chief Digital Officer, Agency, reporting to Richard McDonald, who oversees the Epsilon Strategy & Growth team.
In this new role, Tom will represent Epsilon digitally for media outlets and industry conferences and will oversee, create and execute digital strategy and programs for Epsilon’s agency clients. He will be focused on merging the art and science of Epsilon’s robust agency offerings which include all facets of digital services from proprietary data assets, consumer engagement consulting, omnichannel activation, content and social marketing, mobile strategy, shopper marketing and innovation strategy.
“For the past fifteen years, Tom has been among the most notable executives within the digital, mobile and social media industry and we’re excited to bring him on board to support our data-driven creative agency,” said Richard McDonald. “No other company is capable of leveraging data assets to fuel big ideas that drive results for the biggest brands in the world. With Tom on board we’ll continue to build momentum across the digital ecosystem by helping brands connect with consumers in meaningful ways.”
A 2014 iMedia Agency Marketer of the Year finalist, Tom has over fifteen years of experience, most recently serving as EVP, Strategy & Innovation, Digital for The Marketing Arm. Previously, he was the SVP, Digital Strategy & Emerging Technology for Red Urban, part of DDB. He also served as Chief Marketing Officer of the cloud-based social solution provider INgage networks. Tom has worked with a number of Fortune 500 organizations across a variety of industries including consumer packaged goods, travel/hospitality, insurance, telco, retail, technology, automotive, entertainment and more.
“I’m excited to join the largest digital agency network in the country,” explained Tom. “Brands today require a marketing partner that can marry unique consumer insights, best-of-breed technology, compelling creative, leading-edge analytics and proven strategy. Epsilon can deliver these requirements in an integrated fashion to achieve results for our brand partners and create relevant connections with consumers.”
Tom will be based in Epsilon’s Dallas headquarters. He joins other recent new hires to Epsilon’s Agency team including Rob Powers, SVP, Strategy & Growth, focused on retail, CPG and agency delivery, as well as Kurt Zoller, SVP, Growth focused on healthcare.
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.