Delivering a next-generation customer segmentation and messaging solution that’s dressed to impress
Background
Premium multi-channel menswear brand, Hackett London, was searching for an effective way to drive sales by engaging with its omnichannel customers. Hackett wanted to achieve this across the multiple personas that shopped its many sub-brands
Challenges
- Effectively engaging with Hackett’s omnichannel customers – especially retail store customers who were neglected online.
- Improve upon Google’s standard retargeting template and fixed media buys in-line with print through an agency.
- Individually target multiple personas who shopped Hackett’s three sub-brands and partnership brands.
- Provide a transparent ROI on digital display ad spend.
Solution
- Activating all of Hackett’s rich customer data. This included all of the company’s 65B data, as well as all of the data it generated online and in-store.
- Using machine learning and automated messaging to identify the most valuable customers from an online and in-store perspective.
- Creating next-generation one-to-one personalised messages using digital media.
"To be able to speak to our 65B members (loyalty), with specific campaigns, and for it to be a VIP experience – something no one else is getting – is excellent”
— Charlotte Keating, Digital Marketing Manager at Hackett London.
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Leveraging digital to stay connected
with existing and new customers
with existing and new customers