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    Copyright © Epsilon Data Interactive, Inc. (trading as Epsilon International). All rights reserved. Trading address: 2 Television Centre, 101 Wood Lane, London W12 7FR
    1. Homepage
    2. Insights

    Insights to elevate your marketing

    Content Type
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    Vertical
    A collage of diverse shoppers in various retail environments, from grocery to home goods.
    Blog
    How your brand category should shape your media strategy
    Purchase frequency, basket composition and basket value shape media strategy by category, with five UK cross-channel success stories from...
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    Title slide for a RetailX presentation: "Reliable forecasting from mixed signals", with subtitle "Data workbench: The new rules around finding customers and building loyalty". Associated with Epsilon, dated 2026.
    Whitepaper
    RetailX 2026 Report: Reliable forecasting from mixed signals
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    Five top retail media campaigns title with logos for Co-op, Deliveroo, Currys, John Lewis & Partners, and Ocado.
    Blog
    Retail media in action: five UK campaigns that drove measurable growth
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    Logos of Waitrose & Partners, Currys, Frasers Group, Ocado, B&Q, John Lewis & Partners, RS, Wickes, Iceland, Morrisons, TD SYNNEX, Deliveroo, Sainsbury's, and Argos.
    Blog
    UK retail media networks powered by Epsilon: a guide to the partnerships behind the platforms
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    White heart with blue number 7 surrounded by white refresh arrows on a blue and purple gradient.
    Blog
    7 reasons to start a customer loyalty programme
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    Blog
    Commerce media: the death of the traditional funnel?
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    Blog
    Who you gonna call when your CTV strategy is a mess?
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    Woman in a supermarket aisle examining a yellow product and holding a blue shopping basket.
    Blog
    ROAS vs incremental ROAS: which metric actually proves your media is working
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