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    Industry perspectives from our EMEA experts

    Exclusive commentary and opinion on the issues shaping the market right now, as seen across leading advertising and retail publications.

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      PMW Performance Marketing World logo.
      Blog
      For HFSS sake: How brand strategy will be reshaped in 2026
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      The word "Grocery" in green text on a black background.
      Blog
      Gamification: boosting customer loyalty
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      Futureweek AI in Media & Marketing
      Blog
      AI Agents Will Place Retailers Back at the Centre of Commerce
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      Blog
      Retail media is the engine, not the destination
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      Blog
      Together, AI and first-party data can supercharge marketing
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      News Article
      John Lewis Partnership rolls out offsite advertising for partners
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      News Article
      The cause of, and solution to, most media headaches? It’s the identity, stupid
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      News Article
      Performance Marketing World - Power List 100 names Epsilon's Esme Robinson
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