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    Tap into expert marketing insight

    Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

    Content Type
    Topic
    Vertical
    A collage of diverse shoppers in various retail environments, from grocery to home goods.
    Blog
    How your brand category should shape your media strategy
    Purchase frequency, basket composition and basket value shape media strategy by category, with five UK cross-channel success stories from...
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    Five top retail media campaigns title with logos for Co-op, Deliveroo, Currys, John Lewis & Partners, and Ocado.
    Blog
    Retail media in action: five UK campaigns that drove measurable growth
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    Logos of Waitrose & Partners, Currys, Frasers Group, Ocado, B&Q, John Lewis & Partners, RS, Wickes, Iceland, Morrisons, TD SYNNEX, Deliveroo, Sainsbury's, and Argos.
    Blog
    UK retail media networks powered by Epsilon: a guide to the partnerships behind the platforms
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    White heart with blue number 7 surrounded by white refresh arrows on a blue and purple gradient.
    Blog
    7 reasons to start a customer loyalty programme
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    Woman in a supermarket aisle examining a yellow product and holding a blue shopping basket.
    Blog
    ROAS vs incremental ROAS: which metric actually proves your media is working
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    A smiling woman with red shopping bags stands at a checkout counter as two other women wait in line behind her.
    Blog
    Why your loyalty programme is your most underrated marketing asset
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    Text: "Where to start with retail media." with Epsilon logo, next to a person standing at a fork in a path surrounded by autumn trees.
    Blog
    How to get started with retail media as a brand advertiser
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    An excited person and falling confetti accompany a phone displaying '300 points' and 'Streak Complete!' on a loyalty app.
    Blog
    Loyalty gamification: a beginner's guide for brands
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