Igniting appetites & engagement with a star-studded, multichannel campaign
Hungry for engagement
McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. Using the insight, "No matter how big or famous you are, everyone has a McDonald's order," they launched their Famous Orders campaign.
Creating excitement and anticipation
Epsilon managed McDonald’s email and push notification channels for Famous Orders. To sync with the personal, authentic theme of the program, we created personalized experiences for each phase of the campaign:
Buzz building
Engaging email and push campaigns generated pre-campaign buzz and anticipation around Famous Orders menu items.
Launch support
Interactive email campaigns and rich push notifications promoted the app download and celebrity meals including J Balvin, Travis Scott and Saweetie, and beloved holiday characters like the Abominable Snowman and the Griswolds.
Sustained engagement
We developed animated email campaigns featuring limited-time collab meals to maintain digital engagement during and after the promotional period.
“Epsilon’s work on Famous Orders helped us to exceed our campaign goals. The team played a crucial role in the orchestration and success of our omnichannel customer experience.”
Catherine Thacker, Director, CRM, McDonald’s
Machine learning strengthened customer connections with 1:1 email marketing