McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. Using the insight, "No matter how big or famous you are, everyone has a McDonald's order," they launched their Famous Orders campaign.
Epsilon managed McDonald’s email and push notification channels for Famous Orders. To sync with the personal, authentic theme of the program, we created personalized experiences for each phase of the campaign:
Engaging email and push campaigns generated pre-campaign buzz and anticipation around Famous Orders menu items.
Interactive email campaigns and rich push notifications promoted the app download and celebrity meals including J Balvin, Travis Scott and Saweetie, and beloved holiday characters like the Abominable Snowman and the Griswolds.
We developed animated email campaigns featuring limited-time collab meals to maintain digital engagement during and after the promotional period.