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Portraits of Lily Yao (VP Marketing, American Marketing Association) and Edina Kalamperovic (SVP Growth & Client Strategy, Epsilon).
Webinar
The identity gap: Where marketing feels effective and where it breaks down
This webinar explores new research on how marketers perceive success and where that performance starts to break down as growth, complexity...
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Guide to first-, second-, third- and zero-party data for privacy-first marketing
Blog Post
First-, second-, third- and zero-party data: A complete guide
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Cover of the Epsilon Pulse report "2026 back-to-school spending trends," featuring a woman helping a girl put on a backpack.
Research
2026 back-to-school spending trends​
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A woman in glasses uses a tablet, with binary code and digital data overlays in the background.
Blog
Data clean rooms measurement: How clean rooms solve attribution after the cookie
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Smiling woman next to text "Turn experience gaps into loyalty" and a stylized E logo.
Video
The Real Deal on Loyalty and AI
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Guide titled "Decoding popular loyalty metrics" featuring a person with headphones and loyalty-related icons.
Guide
Decoding popular loyalty metrics
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Epsilon Pulse "2026 travel trends" report cover showing a woman in an airport looking at her phone with an airplane flying outside.
Research
2026 travel trends: Flights, accommodations and higher-income travelers
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A loop cycle graphic showing repetition
Blog Post
Here's why you're losing loyalty when you should be building it
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