EPS ABACUS

Q&A with Amanda Norman, CEO of the Leprosy Mission Trading

A key part of the role of TLM Trading is to raise awareness that leprosy exists and to recruit new supporters of the Mission.

That’s where Epsilon Abacus comes in. We send our main Autumn/Winter catalogue to some 150,000 potential new customers that we source from the Abacus Alliance.

A new customer might buy just a few Christmas cards in their first year but later go on to be a major donor to the charity. We know that many legacy givers first started their journey with the charity by buying a single pack of cards from The Leprosy Mission Shop.

 

Read the full interview here

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