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    Epsilon Abacus Cookie List

    Last Modified: 28 June 2021

    Cookie name
    First or third party
    Cookie type
    Name of vendor
    Expiry
    Purpose
    __cfruid Third Essential Cloudflare N/A Used to identify trusted web traffic.
    __hssc Third   HubSpot 30 Minutes This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

    __hssc 

    First   Epsilon 1 day

    Identifies if the cookie data needs to be updated in the visitor's browser. 

    __hssrc Third   HubSpot Session Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.

    __hssrc 

    First   Epsilon session

    Used to recognise the visitor's browser upon reentry on the website. 

    __hstc Third   Third   HubSpot

    __hstc 

    First   Epsilon 1 year

    Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 

    __ncuid 

    First   Epsilon 1 year Unclassified 

    __ptq.gif 

    Third  

    hubspot.com 

    session

    Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. 

    _ce.s 

    First   Epsilon 1year

    Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. 

    _dc_gtm_UA-# 

    First   Epsilon 1 day

    Used by Google Tag Manager to control the loading of a Google Analytics script tag. 

    _ga 

    First   Epsilon 1 year

    Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 

    _gat 

    First   Epsilon

    1 day

    Used by Google Analytics to throttle request rate 

    _gd# 

    First   Epsilon session

    Unclassified 

    _gid 

    First   Epsilon 1 day

    Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 

    ads/ga-audiences 

    Third Analytics and Customisation

    google.com 

    session

    Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. 

    AnalyticsSyncHistory 

    Third  

    linkedin.com 

    29 days

    Used in connection with data-synchronization with third-party analysis service. 

    bcookie 

    Third  

    linkedin.com 

    2 years

    Used by the social networking service, LinkedIn, for tracking the use of embedded services. 

    bscookie 

    Third  

    linkedin.com 

    2 years

    Used by the social networking service, LinkedIn, for tracking the use of embedded services. 

    ce_clock 

    First   Epsilon

    persistent

    Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the web site. 

    ce_cookie_check 

    First   Epsilon session Unclassified 

    ce_get_top_level_domain 

    First   Epsilon session

    Unclassified 

    ce_need_secure_cookie 

    First   Epsilon session Unclassified 

    cmp-data 

    First   Epsilon 1 year Unclassified 

    collect 

    Third Analytics and Customisation

    google-analytics.com 

    session

    Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. 

    ELOQUA 

    Third Performance and functionality

    ELOQUA 

    1 year

    Registers a unique ID that identifies the user's device upon return visits. Used for auto-populating forms and to validate if a certain contact is registered to an email group. 

    event/etc/view 

    Third  

    dotomi.com 

    session

    Unclassified 

    hubspotutk Third   HubSpot 2 Years This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.

    hubspotutk 

    First   Epsilon 1 year

    Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 

    lang 

    Third  

    ads.linkedin.com 

    session

    Remembers the user's selected language version of a website 

    lang 

    Third  

    linkedin.com 

    session

    Set by LinkedIn when a web page contains an embedded "Follow us" panel. 

    lfuuid 

    First   Epsilon

    3504 days 

    Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. 

    lidc 

    Third  

    linkedin.com 

    1 day

    Used by the social networking service, LinkedIn, for tracking the use of embedded services. 

    nc-previous-guid 

    First   Epsilon 1 day Unclassified 

    pagead/1p-user-list/# 

    First   Epsilon session

    Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. 

    px.gif 

    Third  

    pixel.welcomesoftware.com 

    session

    This cookie is used to determine if the visitor has any adblocker software in their browser – this information can be used to make website content inaccessible to visitors if the website is financed with third-party advertisement. 

    rc::a 

    Third Essential

    google.com 

    persistent

    This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. 

    rc::c Third Essential

    google.com 

    session

    This cookie is used to distinguish between humans and bots. 

    test_cookie 

    Third  

    doubleclick.net 

    1 day

    Used to check if the user's browser supports cookies. 

    tr 

    Third  

    facebook.com 

    session

    Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 

    UserMatchHistory 

    Third  

    linkedin.com 

    29 days

    Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 

    uuid2 

    Third  

    adnxs.com 

    3 months

    Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 

    visitor/v200/svrGP 

    First   Epsilon session

    Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 

    visitor/v200/svrGP.aspx 

    First   Epsilon session

    This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice.