Epsilon Abacus Cookie List

Last Modified: 28 June 2021

Cookie name
First or third party
Cookie type
Name of vendor
Expiry
Purpose
__cfruid Third Essential Cloudflare N/A Used to identify trusted web traffic.
__hssc Third   HubSpot 30 Minutes This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.

__hssc 

 First   Epsilon 1 day

Identifies if the cookie data needs to be updated in the visitor's browser. 
__hssrc Third   HubSpot Session Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.

__hssrc 

 First   Epsilon session

Used to recognise the visitor's browser upon reentry on the website. 
__hstc Third   Third   HubSpot

__hstc 

 First   Epsilon 1 year

Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 

__ncuid 

 First   Epsilon 1 year Unclassified 

__ptq.gif 

 Third  

hubspot.com 

 session

Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. 

_ce.s 

 First   Epsilon 1year

Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. 

_dc_gtm_UA-# 

 First   Epsilon 1 day

Used by Google Tag Manager to control the loading of a Google Analytics script tag. 

_ga 

 First   Epsilon 1 year

Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 

_gat 

 First   Epsilon

1 day

Used by Google Analytics to throttle request rate 

_gd# 

 First   Epsilon session

Unclassified 

_gid 

 First   Epsilon 1 day

Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 

ads/ga-audiences 

 Third Analytics and Customisation

google.com 

 session

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. 

AnalyticsSyncHistory 

 Third  

linkedin.com 

 29 days

Used in connection with data-synchronization with third-party analysis service. 

bcookie 

 Third  

linkedin.com 

 2 years

Used by the social networking service, LinkedIn, for tracking the use of embedded services. 

bscookie 

 Third  

linkedin.com 

 2 years

Used by the social networking service, LinkedIn, for tracking the use of embedded services. 

ce_clock 

 First   Epsilon

persistent

Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the web site. 

ce_cookie_check 

 First   Epsilon session Unclassified 

ce_get_top_level_domain 

 First   Epsilon session

Unclassified 

ce_need_secure_cookie 

 First   Epsilon session Unclassified 

cmp-data 

 First   Epsilon 1 year Unclassified 

collect 

 Third Analytics and Customisation

google-analytics.com 

 session

Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. 

ELOQUA 

 Third Performance and functionality

ELOQUA 

 1 year

Registers a unique ID that identifies the user's device upon return visits. Used for auto-populating forms and to validate if a certain contact is registered to an email group. 

event/etc/view 

 Third  

dotomi.com 

 session

Unclassified 
hubspotutk Third   HubSpot 2 Years This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.

hubspotutk 

 First   Epsilon 1 year

Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 

lang 

 Third  

ads.linkedin.com 

 session

Remembers the user's selected language version of a website 

lang 

 Third  

linkedin.com 

 session

Set by LinkedIn when a web page contains an embedded "Follow us" panel. 

lfuuid 

 First   Epsilon

3504 days 

Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. 

lidc 

 Third  

linkedin.com 

 1 day

Used by the social networking service, LinkedIn, for tracking the use of embedded services. 

nc-previous-guid 

 First   Epsilon 1 day Unclassified 

pagead/1p-user-list/# 

 First   Epsilon session

Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. 

px.gif 

 Third  

pixel.welcomesoftware.com 

 session

This cookie is used to determine if the visitor has any adblocker software in their browser – this information can be used to make website content inaccessible to visitors if the website is financed with third-party advertisement. 

rc::a 

 Third Essential

google.com 

 persistent

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. 
rc::c Third Essential

google.com 

 session

This cookie is used to distinguish between humans and bots. 

test_cookie 

 Third  

doubleclick.net 

 1 day

Used to check if the user's browser supports cookies. 

tr 

 Third  

facebook.com 

 session

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 

UserMatchHistory 

 Third  

linkedin.com 

 29 days

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 

uuid2 

 Third  

adnxs.com 

 3 months

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 

visitor/v200/svrGP 

 First   Epsilon session

Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 

visitor/v200/svrGP.aspx 

 First   Epsilon session

This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice.