Who we are
Epsilon Abacus is part of the Epsilon Group; the marketing experts who blend data and creativity to get results.
Our story
Helping members use the power of cooperative data
For 23 years we have been helping Abacus Alliance members use the power of cooperative transactional data to improve their direct marketing effectiveness and return on investment. We launched the Abacus Alliance in 1998, introducing the cooperative transactional database concept into the UK. In 2007 Abacus was acquired by global marketing innovator Epsilon, becoming part of its Marketing Services data arm.
Meet the team
At the core of Publicis Groupe, we're changing the industry
Epsilon is part of Publicis Groupe, the third largest communications group in the world, and leader in marketing, communication and digital business transformation. Publicis offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications, media services with Publicis Media, digital business transformation with Publicis Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.