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P.O. Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
privacy@epsilon.com

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  2. Who we are

Who we are

Epsilon Abacus is part of the Epsilon Group; the marketing experts who blend data and creativity to get results.

Our story

Helping members use the power of cooperative data

For 23 years we have been helping Abacus Alliance members use the power of cooperative transactional data to improve their direct marketing effectiveness and return on investment. We launched the Abacus Alliance in 1998, introducing the cooperative transactional database concept into the UK. In 2007 Abacus was acquired by global marketing innovator Epsilon, becoming part of its Marketing Services data arm.

Meet the team

DYLAN JENKINS

Vice President of Sales

MICHELE MASNAGHETTI

Vice President of Analytics

JIM KTORI

Strategic Development Director

BEN COLLIER

Business Development Director

MARK WAREING

Client Services Director

DAVE WESTLAND

Data Quality Assurance Manager

MARYKE BOTHA

Marketing Manager

BILGE OKSAR

Senior Analytics Manager

MARK EFANGE

Senior Data Acquisition Manager

DYLAN JENKINS

Vice President of Sales

MICHELE MASNAGHETTI

Vice President of Analytics

JIM KTORI

Strategic Development Director

BEN COLLIER

Business Development Director

MARK WAREING

Client Services Director

DAVE WESTLAND

Data Quality Assurance Manager

MARYKE BOTHA

Marketing Manager

BILGE OKSAR

Senior Analytics Manager

MARK EFANGE

Senior Data Acquisition Manager

Connect with me

Dylan Jenkins

Vice President of Sales

Dylan heads up the commercial side, covering client services and new business. With over 20 years’ experience in new business and account management, he has had senior roles in marketing services and agency businesses. Previously he was Head of Commercial at The Specialist Works and spent 9 years at Transactis, setting up and running its client services team.

Connect with me

Michele Masnaghetti

Vice President of Analytics

Michele heads up the Analytics Team, helping clients realise the value of the Alliance data, through insight, to drive better retention, cross-sell and reactivation strategies. An MS in Marketing Analytics, he has worked for Epsilon in the US & UK. Previously he spent 2 years providing analytic support to Fortune 500 companies in banking, insurance and pharmaceuticals.

Connect with me

Jim Ktori

Strategic Development Director

Jim manages the development and launch of new products and solutions. With over 20 years’ data industry analytics experience, he has managed modelling and analytics teams in Epsilon for both its Abacus and Email Marketing divisions. Before joining Epsilon, he spent five years with Acxiom, delivering analytics solutions for the Telecoms and Utilities sectors.

Ben Collier

Business Development Director

Ben is responsible for recruiting and on-boarding new members to the Abacus Alliance, a comprehensive GDPR-compliant repository of B2C retail transactional data. Ben helps multi-channel retailers and pure-play eCommerce businesses realise the value of printed catalogues whilst gaining powerful insight on their customers’ market-wide buying behaviours, as well as their lifestyle and demographic attributes, to drive offline recruitment and retention campaigns to complement an omni-channel strategy.

MARK WAREING

Client Services Director

Mark Wareing, Client Services Director

Dave Westland

Data Quality Assurance Manager

Dave Westland, Data Quality Assurance Manager

Maryke Botha

Marketing Manager

As marketing manager, Maryke is responsible for understanding customer requirements and market trends, helping to drive the development of market positioning, and ongoing communications with customers and partners. Passionate about creating engaging content with 10 years of experience in digital, brand management, marketing and events within data and technology Industries.

Bilge Oksar

Senior Analytics Manager

Bilge Oksar, Senior Analytics Manager

Mark Efange

Senior Data Acquisition Manager

Mark Efange, Senior Data Acquisition Manager

Connect with me

Dylan Jenkins

Vice President of Sales

Dylan heads up the commercial side, covering client services and new business. With over 20 years’ experience in new business and account management, he has had senior roles in marketing services and agency businesses. Previously he was Head of Commercial at The Specialist Works and spent 9 years at Transactis, setting up and running its client services team.

Connect with me

Michele Masnaghetti

Vice President of Analytics

Michele heads up the Analytics Team, helping clients realise the value of the Alliance data, through insight, to drive better retention, cross-sell and reactivation strategies. An MS in Marketing Analytics, he has worked for Epsilon in the US & UK. Previously he spent 2 years providing analytic support to Fortune 500 companies in banking, insurance and pharmaceuticals.

Connect with me

Jim Ktori

Strategic Development Director

Jim manages the development and launch of new products and solutions. With over 20 years’ data industry analytics experience, he has managed modelling and analytics teams in Epsilon for both its Abacus and Email Marketing divisions. Before joining Epsilon, he spent five years with Acxiom, delivering analytics solutions for the Telecoms and Utilities sectors.

Ben Collier

Business Development Director

Ben is responsible for recruiting and on-boarding new members to the Abacus Alliance, a comprehensive GDPR-compliant repository of B2C retail transactional data. Ben helps multi-channel retailers and pure-play eCommerce businesses realise the value of printed catalogues whilst gaining powerful insight on their customers’ market-wide buying behaviours, as well as their lifestyle and demographic attributes, to drive offline recruitment and retention campaigns to complement an omni-channel strategy.

MARK WAREING

Client Services Director

Mark Wareing, Client Services Director

Dave Westland

Data Quality Assurance Manager

Dave Westland, Data Quality Assurance Manager

Maryke Botha

Marketing Manager

As marketing manager, Maryke is responsible for understanding customer requirements and market trends, helping to drive the development of market positioning, and ongoing communications with customers and partners. Passionate about creating engaging content with 10 years of experience in digital, brand management, marketing and events within data and technology Industries.

Bilge Oksar

Senior Analytics Manager

Bilge Oksar, Senior Analytics Manager

Mark Efange

Senior Data Acquisition Manager

Mark Efange, Senior Data Acquisition Manager

At the core of Publicis Groupe, we're changing the industry

Epsilon is part of Publicis Groupe, the third largest communications group in the world, and leader in marketing, communication and digital business transformation. Publicis offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications, media services with Publicis Media, digital business transformation with Publicis Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
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