
The influence of preferences, curation and relevance on the Customer Journey
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Vice President, Retail Strategy, Epsilon My role I lead Epsilon’s Retail CRM Strategic Consulting team and help our clients leverage data, tools and insights to drive performance and profit. We keep one foot squarely planted on either side of the bricks-digital divide; to us, the ‘human channel’ is just an extension of the digital experience. We thrive on designing innovative strategies that incent incremental customer behavior with measureable business impact; we balance ‘quick wins’ with...