Audley Travel needed scalable new customer acquisition, with a focus on identifying high-value prospects in a competitive luxury travel market.
Campaigns delivered a CPA at a quarter of previous paid media benchmarks. By reaching prospective travellers earlier in their planning journey and reinforcing engagement during key booking periods, the strategy created a more effective path from awareness to booking.
Performance gains were accompanied by higher-value outcomes, with average booking values 10-20% higher than other media channels. The strength of the results exceeded expectations and demonstrated clear potential to scale acquisition activity further as demand grows.
The results speak for themselves for the activity. Working with Epsilon through our testing and scaling phase was frictionless. They aligned with our goals and helped us achieve exactly what we set out to do.Ben Lines, Head of Client Acquisition, Audley Travel